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The down side is that they may loose some extra revenue, if their app or website audience is really interested in a product or service they advertise.
For that case CPC model would allow them to make more money.
This will then appear as “payable” in your earnings.
If this happens to you, then you can fill in a form from our enquires section and we will manually try and get this cashback awarded.
One the most profound shifts in the mobile ad industry is that mobile apps are becoming a dominant place for ads to be displayed in, replacing traditional mobile web browser.
This shift has even coined a new term – in app advertising.
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It’s the best business model for publishers, because it allows to make money every time an ad was displayed.